01
Our procurement standard
Authenticity is the foundation of our business. We source exclusively from brand-authorised channels, so our retail partners receive genuine merchandise, seasonal launches and full manufacturer-backed quality assurance.
About LillyMart Sporting Goods
A B2B footwear and sportswear distribution business bridging the gap between leading international athletic brands and high-performing retail counters in North India.
Overview
The link between the brand and the counter.
LillyMart has been in sports retail and distribution since 2014. We work from Gurugram, Haryana, as a trader, wholesaler and distributor of athletic footwear, apparel and accessories, with a range of more than 1,000 products.
Retailers in North India want the season's right styles, in the right sizes, without waiting on a metro-only supply line. Brands want their product presented and sold properly, with stock that can be traced back to them. LillyMart sits between the two.
We buy authorised inventory across seven global names — Saucony, Puma, Nike, ASICS, Skechers, Carhartt and New Balance — and move it into shop-in-shop counters and multi-brand outlets across five states, with the paperwork every store owner expects.
Company facts
LillyMart at a glance
- Established
- 2014
- Headquarters
- Gurugram, Haryana
- Nature of business
- Trader, Wholesaler / Distributor
- Legal status
- Proprietorship
- Proprietor
- K. Gupta
- GSTIN
- 06ABFPG9837K1ZA
- Product range
- 1,000+ footwear, apparel & accessory products
- Coverage
- Punjab, Haryana, Delhi, UP & Rajasthan
02
Retail ecosystem
We support 500+ Shop-in-Shop (SIS) counters and Multi-Brand Outlets (MBOs) with consistent stock availability, competitive wholesale margins and dependable dispatch timelines.
03
Compliance, by default
Every dispatch moves with proper GST invoicing and supporting documentation — so partners can sell with confidence and reconcile without chasing paperwork.
How partnership works
From first call to first dispatch
- 1
Share your store details
Format, city, current brand mix and GST number through the partner form or our sales desk.
- 2
Verification
Our team verifies your business and confirms the brands and categories that suit your counter.
- 3
Catalogue & terms
Receive the wholesale catalogue, size curves, MOQ and commercial terms for your format.
- 4
Dispatch & replenishment
Orders move on scheduled regional dispatch, with replenishment planned around your sell-through.
